Sales Lab Posts

We were practicing stories defining what we had done for others, when a marketeer pointed out that we were talking about previous engagem...

The right framework to organize a story can go a long way to improving its value. Dana Blankenhorn buzzed: Notice the new way of news...

Good stories are a basic unit of communication. Gets to the point in a minute or less. Good stories go beyond words to form a lasting menta...

“Talk Your Business – How to make more and better sales right away!” is a one hour presentation that creates better sales on the spot. “Th...