Social Media Becomes More Influential Than News Media

Search Engine Watch has a post, Google Takes Top Global Brand Title from Apple, which may be interesting.

What was really interesting was that if you look at the table of the top global brands, Social Media has more impact than News Media and Twitter. (I thought Twitter was Social Media)

There are just more bloggers than journalists, and many deeply interested and providing constant focus in specific areas, providing ongoing context and timely publication.The switch bloggers saw coming has occurred.

How many of you use Reader or another blog aggregator? I’m interested in how readers follow bloggers.