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Saturday, October 16, 2010

When Will We Get Back To Normal?

Our economy has been going through cycles – up & down – since the depression in the 1920's. Cycles start and cycles end – we are trained to expect things to 'return to normal' at some point. 'NORMAL' was back to growth and abundance – with some adjustment, it was business as usual.

We will not return to rapid growth and abundance this time within the span of a cycle or two. We ARE back to normal, but it is a new normal. What you see in the economy today is the new normal. It is more modest with less return and growth than we have enjoyed in the past. So, it is time to quit holding our breath - waiting, and get back to business at this level and pace.

We may have been distracted by the economic implosion and missed the structural change that has taken place. Seth Godin calls it “the forever recession” which is the end of the industrial age and local markets. Now it's best mix of price-quality-value for goods & services and the extensive access to information and communications for finding them.

The reality of all of this shows up in a recent conversation with a guy launching a start-up – his planning uses what is today for scale and scope and being flexible for opportunities as developed.

Good point of view for all of us, don't you think?

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