We met with a prospect who had an interesting offer, a real need, and a cheerful outlook. That is rare.
Only later when we were parsing what we had been told, we realized it couldn’t possibly be true. There were some order of magnitude inconsistencies between the inputs and the outputs. Oops.
There are people who are uncomfortable with their data, so they verbally adjust it. The problem is that by adjusting it, they aren’t fixing anything.
Data is neither good nor bad, shameful or ennobling. Data is a model of reality, and when you intentionally disable your model, the real results don’t get better.
A carpenter once told me, “It’s okay to talk to yersel’, Just don’t tell you any lies.”
Check out Tips 4 The Big Chair – Knowledge is Power.