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Friday, February 15, 2013

Spam Marketing Moving Forward

I was looking in my spam folder yesterday and read a new offering

Postmaster Undeliverable I shall wait for your answer.

I have a pretty high opinion of spam-meisters. They pay attention to optimization, and iterate along profitable veins of babble. They are professionals. 

I just think we should take all we catch and bundle them with telephone solicitors and set aside one day a week to burn them alive. Call it enhanced career advisory services.

But what the heck was this?

Postmaster undeliverable is a good way to get a less clueful employee open the message to try to see what was wrong. Bam! You’ve got an infection. That’s old school.

But what was I shall wait for your answer? Looks like a throwback to the Nigerian Prince school of copywriting. I would have expected to see something that could pass for my message that got returned. Or some statement to snag my interest. Pr0n.

But I shall wait for your answer? That wouldn’t make the grade on real copy!

If you can’t be good, at least be instructional. 

Sales Lab Resources - World 2.0 in dainty sips.

1 comment:

Unknown said...


Messages from DHL, FedEx, USPS, IRS, Banks, Credit Cards - all with an urgency in the subject line are now common - but I can't recall the arrogance of the writer claiming to be waiting for my response.

Even if it were legit, I'd still have a problem with the this another situation where we wonder who works for who?