I was looking in my spam folder
yesterday and read a new offering
Postmaster Undeliverable I shall
wait for your answer.
I have a pretty high opinion of
spam-meisters. They pay attention to optimization, and iterate along
profitable veins of babble. They are professionals.
I just think we should take all we catch and bundle them with telephone solicitors and set aside one day a week to burn them alive. Call it enhanced career advisory services.
I just think we should take all we catch and bundle them with telephone solicitors and set aside one day a week to burn them alive. Call it enhanced career advisory services.
But what the heck was this?
Postmaster undeliverable is a
good way to get a less clueful employee open the message to try to
see what was wrong. Bam! You’ve got an infection. That’s old
school.
But what was I shall wait for your
answer? Looks like a throwback to the Nigerian
Prince school of copywriting. I would have expected to see
something that could pass for my message that got returned. Or some
statement to snag my interest. Pr0n.
But I shall wait for your answer?
That wouldn’t make the grade on real copy!
If you can’t be good, at least be
instructional.
Sales Lab Resources - World 2.0 in dainty sips.
1 comment:
Dick:
Messages from DHL, FedEx, USPS, IRS, Banks, Credit Cards - all with an urgency in the subject line are now common - but I can't recall the arrogance of the writer claiming to be waiting for my response.
Even if it were legit, I'd still have a problem with the message...is this another situation where we wonder who works for who?
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