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Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Wednesday, July 24, 2013

Cost Goes Both Ways

I was invited to view a new software product, JAPMS, Just Another Project Management System. I was in a roomful of people who had letters after their names that meant they were experienced project managers.

The builders showed us screens that represented projects in multiple views, and multiple projects that rolled up into programs, and dashboards for most of the management belief systems.

They were showing us how incredibly easy it was to move a project to the right due to unforeseen circumstances. Man, one thing goes wrong and your whole project recalculates!

I’ve used many project management systems, from the sublime to the blue screen. I’ve even built and sold a couple. So I was surprised at the response when I asked, “What happens when you do something that cuts time from the project?”

They didn’t know what I was talking about. Obviously not owners. Not one in the room.

What do you mean?”

Well suppose somebody comes up with an activity that takes a couple of weeks off the delivery date?”

From the discussion, I realized I was in a room with a group who had never considered running a project in less time than expected. They were more interested in that than in how the software worked.

Back when I was running the construction company, I would tell the estimators to figure out how the competition would price a job, so we could figure out if we even wanted to bid it. The estimators would then figure a better way and bid that.

Then I would go to the site supervisors and tell them that if they couldn’t beat the estimators’ numbers, I didn’t need them on the project. They got very good and very bonused beating expectations.

In selling we see similar situations all the time. If we can’t get better with every implementation, where’s the fun?

Winning a bid just creates another opportunity to excel.

I really enjoy finding a similar requirement after enabling technology has improved. One time I built a second marketing services factory that could create better results in less than two thirds of the time and cost of our original factory. Of course, I had had a heavy hand in building the prototype operation.

Anyway, the project management software turned out to be another record keeping application, but several of the reviewers said they were going to look into building ways to shorten their projects into their project plans.

Who knew?

Sales Lab Resources – Tools for a new economy

Wednesday, May 29, 2013

Marketingspeak

Change happens. We have no choice.

There are choices about how we use change, which shows a lot about us.

“For your convenience, the number has changed. Please hang up and dial the new number.”

...says what exactly?

Tips 4 The Big Chair – Obvious after you know it.

Friday, February 15, 2013

Spam Marketing Moving Forward

I was looking in my spam folder yesterday and read a new offering

Postmaster Undeliverable I shall wait for your answer.

I have a pretty high opinion of spam-meisters. They pay attention to optimization, and iterate along profitable veins of babble. They are professionals. 

I just think we should take all we catch and bundle them with telephone solicitors and set aside one day a week to burn them alive. Call it enhanced career advisory services.

But what the heck was this?

Postmaster undeliverable is a good way to get a less clueful employee open the message to try to see what was wrong. Bam! You’ve got an infection. That’s old school.

But what was I shall wait for your answer? Looks like a throwback to the Nigerian Prince school of copywriting. I would have expected to see something that could pass for my message that got returned. Or some statement to snag my interest. Pr0n.

But I shall wait for your answer? That wouldn’t make the grade on real copy!

If you can’t be good, at least be instructional. 

Sales Lab Resources - World 2.0 in dainty sips.

Monday, August 22, 2011

Rainmaker # 7 - Mark Your Territory


Animals mark their territory to help keep competitors away. I think it also helps to remind the hunted (prospects) they may be dinner someday.

In business we also mark our territory – by letting folks know who we are and what we offer.

How?

Tell them.
Show them.
Remind them.

Tell them on your website and blog about your capabilities and what you offer.
-No Website? No Blog? No Business!


Show them your results through recommendations and stories/articles from the client's point of view – how they benefited from your work.
    - How do you get recommendations? Ask!

Remind them by always leaving something of value with them whenever you 'touch' them – which includes your contact information.
    - Who you are, how to reach you, where to learn more (website/blog), and a bookmark for what you offer (tag line or catchphrase).

Mark your territory by being visible – even when out of sight - and findable, while familiarizing your prospects on your capabilities and results.

One final point: Never!!! go to a meeting naked – no business cards; no handout, no nametag. Marking territory is full time work.

Sales Lab’s Rainmaker series returns to the Capital Technology Management Hub, Tuesday, September 13th with 300 seconds of MarkYour Territory. The featured CTMH speaker will be Professor Steve Gladis, author of The Agile Leader. Come join us!

The previous Rainmakers:
Rainmaker # 5 – Start With An Offer
Rainmaker #4 – Time, Talent, and Treasure
Rainmaker #3 – Process to Purchase
Rainmaker #2 – The Nametag
Rainmaker #1 - Gifts