Web provided the pathways. The software provided the user with
sophisticated tools and utilities. Social
media – like Facebook, LinkedIn, Google Plus, Twitter –
provided the community and forum. All of which has contributed to far
reaching change in the way we interact, conduct business, pursue
careers, and entertain ourselves.
(back in the old days) we were
mostly a private people – we were limited by desire and opportunity
in what information we shared with others – even the braggarts
and attention seekers had limited range on spreading their exploits.
The notables and infamous receive greater exposure when the news
media ignite their 15-minutes of fame.
social interaction was
predominately face-to-face, by telephone conversation, and through
information about individuals was costly to collect and therefore was
not freely shared – although
bulk information about people
was a salable commodity.
comes the ability to easily share information – among friends and
family or in the business community – and the information about
individuals exploded, becoming widely available, intentionally and
found an advantage in creating a personal legend using LinkedIn
to chronicle professional activities and accomplishments; or Facebook
to develop an on-line personality mixing social and professional
interest and exploits. This information is available for others to
discover or the individual can point
interested parties to it.
alternative to traditional interaction is asynchronous written
communication: instant message (IM) or text messaging. Using the
phone keyboard one person can send a text message to another phone
and the recipient can receive it immediately. Even
though the message is a one-way send-receive process, the parties
often carry on a 'conversation' of text
messages going back and forth.
the variety of communication alternatives now available, ranging from
personal to impersonal, active to passive, engaging to transactional,
the social paradigm – how we interact has been shaken up while
being broadened dramatically.
can share their most intimate thoughts and actions delivered in an
– by posting on-line.
is so handy and people are quite skilled in its special language as
well as the speed of writing and sending, that they may
be texting the person sitting
next to them.
Text rather than talk –
indirect rather than direct is part of the shifting paradigm.
try with limited success to restrict personal information on-line and
in social media sites, only to find it is elsewhere on the Net. A
friend was shocked to learn that her name, age, address, and others
in the household were readily available on-line from several sources,
although she has been judicious about protecting such information.
a presentation at Verisign
earlier this year, Vint
Cerf made the point that there is no privacy on the
internet - it is a vast copy machine with no delete key.
Any information about you can
be found eventually.
does this affect the new social paradigm? The common assumption is
detailed information about the individual is available through social
media and on the Web. The unspoken assumption is what is not readily
available did not happen.
does all this come together and how does it affect you?
are profiled on the internet – your legend is a combination of what
you have contributed directly –
like your content on Google Plus, LinkedIn, and Facebook – and
passive content that search engines and information aggregators
a person interested in your background, accomplishments, and
activities will research it
on-line and use their own
legend on the internet as a metric of the
and completeness of your
of us in business – whether selling products/services, working in a
role within an organization, or in a transition between roles – our
collective profile is an important tool to
increase our visibility and
aid in our success.
A strong showing aids in a winning contract, a promotion, or landing
a new job; a weak showing can
make it harder to reach your objective.
I use LinkedIn as my address book and research tool for a person's
career and accomplishments. I glance at Facebook content to get a
broader sense of the individual. Google
Plus is a running faucet of activities, thoughts, and alerts from
people I find worth listening to about near and future innovation and
each have a collective
profile on the internet; it is important that
you contribute and shape your
content where able. That means working on your presence in the social
media sites and publicizing your activities to be visible for search
and information aggregators.
a good profile (and updating it every 3-6 months) is an investment of
your time and energy – but worth the results. Adding other content
routinely to the site shows
you are engaged and paints a vivid picture of your capabilities and
interests. If not posting your own blog, commenting
on others' posts increases your visibility, especially among your
tribes – the people
you know and others who may
be interested in you.
social paradigm is built on ready access to information about people
and their activities and an array of methods to make contact, carry
on conversations, and develop relationships.
has past to sit in wonder about how to engage social media for your
benefit – your absence or 'in-name only' participation is
not an answer.
us on Monday
Changing Social Paradigm - How It Affects the Job Market,
for details about this free presentation: 40Plus