This morning I backed into a discussion about thank you or followup letters.
The crew agreed they are good, and then devolved into email or snail mail?
I think we were missing the real point.
I think the purpose of a followup letter is to give the recipient something they want or care about. I usually find that within a day of a meeting I see some information about a subject they mentioned, so I send it on.
I am sending something useful to them, instead of, "That was good for me, wanna buy now?"
What are you sending?
The Goldilocks fallacy - One way to tell if the audience is happy is to ask a simple question: “Do you want it spicier?” (or the equivalent). If half the people want it to go in on...