This morning I backed into a discussion about thank you or followup letters.
The crew agreed they are good, and then devolved into email or snail mail?
Who cares?
I think we were missing the real point.
I think the purpose of a followup letter is to give the recipient something they want or care about. I usually find that within a day of a meeting I see some information about a subject they mentioned, so I send it on.
I am sending something useful to them, instead of, "That was good for me, wanna buy now?"
What are you sending?
After using MacBook Neo, it's clear Windows needs to rethink its PC
strategy (and fast)
-
Apple's new $599 laptop will force Windows PCs and Chromebooks to respond
in turn. That's a good thing.
1 comment:
One of the brilliant sales reps I worked with told me a great story about his follow-up letter. He sent a telegram to the person which very unique. He did get the sale and a lot of compliments on his method.
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