This morning I backed into a discussion about thank you or followup letters.
The crew agreed they are good, and then devolved into email or snail mail?
Who cares?
I think we were missing the real point.
I think the purpose of a followup letter is to give the recipient something they want or care about. I usually find that within a day of a meeting I see some information about a subject they mentioned, so I send it on.
I am sending something useful to them, instead of, "That was good for me, wanna buy now?"
What are you sending?
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1 comment:
One of the brilliant sales reps I worked with told me a great story about his follow-up letter. He sent a telegram to the person which very unique. He did get the sale and a lot of compliments on his method.
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