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Showing posts with label Sales Lab. Show all posts
Showing posts with label Sales Lab. Show all posts

Thursday, June 26, 2014

From Intellectual Understanding To Daily Practice

I find that most people know something about most subjects. To have someone make a big “aha!” isn’t part of the daily routine.

Yet the value is seldom in intellectual understanding, but in daily practice.

Years ago, I was running a weekly Sales Lab for some legendary sales professionals. The program was sponsored by a financial services provider who first wanted his people better, and then found that by opening enrollment they were getting a constant stream of referrals and new customers.

Over the years, we kept doing the same five things every week and everybody just kept getting better.

At the same time, I was consulting to a venture capital fund and the managing partner heard about the weekly meeting and wanted to attend. He was colorful, charismatic, and always behind in his sales.

He was bright and verbal, and many of the other participants already knew him. He jumped right into the exercises.

After, I asked him what he thought. He said, “I enjoyed it, and think I would do better in the advanced class.”

General laughter. The professionals knew there was no advanced class. This was like a martial art, where you just keep getting better at the basics.

Mastery is when my customer says, “We’ve always done it this way.”

When I was living in Marin County, one of my clients was an Aikido adept. He had been faithfully going to the dojo for decades.

I asked him how he measured the value from his practice?

He said, “Years ago, I was bicycling down the road with my baby daughter in the front basket. I hit a pothole, and the front of the bike collapsed. I was thrown over the bike, and was able to catch my daughter before she hit the ground.”

Mastery is not knowing how to do something. Mastery is performing when required.

Now, About Work....

Monday, April 11, 2011

Infoporn

Sales Professional Wanted! Must be able to fill out timely sales reports accurately! (actual recruiting ad)

Increasingly we can amass formidable data on anything we want. Damn little is worth the effort involved to capture it. When I set up a new analytic, it usually falls into one of two categories, “Ooops, not useful,' or more rarely, “Needs refinement,” before “Ooops, not useful.” Breakaway ratios are infrequent and fleeting.

Reminds me of the fruit vendor who explained his business model, “I buy for one dollar, sell for two, take my ten percent and go home.” He ended up with six stores and a fleet of trucks.

It's easy to spend important work time collecting, transmitting and looking at data that doesn't move you forward. That's even easier when it keeps you from doing something scary, like going out and making a new customer. And even easiest when your boss encourages timely reporting instead of work.

Infoporn is spending time gazing at seductive pictures when we could be doing work.

Wednesday, March 31, 2010

Talk Your Business

“Talk Your Business – How to make more and better sales right away!” is a one hour presentation that creates better sales on the spot.

“The brilliance of Dick Davies' TALK YOUR BUSINESS is its simplicity. Easy to learn. Easy to teach. Anyone can do it. But most won't because they get faked out by how easy it is. How can something so easy be so profitable? Good question. Better question is how fast can you implement what Dick teaches? Those who do will make more and better sales. Quickly.”
Theo Androus, 17-year Sales Lab Beneficiary and Aficionado 


“I think first attended Dick Davies’s Talk Your Business in 1993! And I’ve been “talking my business,” just the way he taught me ever since. Dick teaches a simple and straight forward approach on how to introduce yourself and how to tell an engaging story about your work. It is easy and you understand what to do immediately. Dick is a great coach, he makes it all very easy.”
Julie Perlmutter-founder of the Web Managers Roundtable 


“Talk Your Business is the best Economic Stimulus package Washington has seen. It has inspired new business start ups, led companies to unprecedented growth, and re-educates the unemployed.”
Bill Van Dyke, Paradigm Mortgage 


“I've known the Big D for more than a decade. He describes himself as a loud and frequent speaker. He surpasses that modest description by being engaging, informative, and motivating. His talks are thought provoking and rich in actionable takeaways. Be there!”
Gabe Goldberg 


To schedule your “Talk Your Business” please contact DickDavies@SalesLabDC.com 

You might also like:
The New Sales Management Is Leadership
“You manage things, you lead people” Peter Drucker

The End Of The Sales Funnel In Three Paragraphs

Status Meetings 

What Salesmen Do 

What Is The Difference Between A Customer And A Salesman?

Defining Sales Prospecting

Networking Checklist

Event Marketing 

Working The Back Of The Room