How Sales Came To Be

And it came to pass that the organization gathered to chew the fat.

The question was asked, “What causes sales?”

The Pharisee explained that sales came from management, that cut of jib and attitude created sales.

The Sadducee disagreed. Any fool could see that sales come from the genius of marketing, advertising, and Following The Plan.

An Essene, who was at the meeting on sufferance, to demonstrate diversity, thought hard and said, “Sales come from customers.”

The Pharisees and Sadducee were exceeding wroth, saying, “Customers are not in this meeting.” And they covered the Essene with management dung and drove him out of the safety of the walls.

...to where all the money was.

Kick off the New Year Right at Talk Your Business - How to make more and better sales right away! Wednesday Jan 30, 11:45 - 1:00 at the Arlington Chamber Small Business Roundtable.

Infoporn

Sales Professional Wanted! Must be able to fill out timely sales reports accurately! (actual recruiting ad)

Increasingly we can amass formidable data on anything we want. Damn little is worth the effort involved to capture it. When I set up a new analytic, it usually falls into one of two categories, “Ooops, not useful,' or more rarely, “Needs refinement,” before “Ooops, not useful.” Breakaway ratios are infrequent and fleeting.

Reminds me of the fruit vendor who explained his business model, “I buy for one dollar, sell for two, take my ten percent and go home.” He ended up with six stores and a fleet of trucks.

It's easy to spend important work time collecting, transmitting and looking at data that doesn't move you forward. That's even easier when it keeps you from doing something scary, like going out and making a new customer. And even easiest when your boss encourages timely reporting instead of work.

Infoporn is spending time gazing at seductive pictures when we could be doing work.