Rainmakers 14 - The Myths of Full Capacity

Full Capacity is an estimate of possible revenue and a gauge for sales planning, by projecting output of resources, availability of materials, and logistical elements. Assumes optimal output with no disruptions or changes.

You can capitalize on an opportunity by busting the myths and leveraging their operations.

Myth: full capacity is the maximum output of the organization. No –more resources may increase production volume.

Myth: sampling throughput can project capacity. No – not each person works at their best pace for all hours on the job.

Myth: all resources are being used fully throughout the organization. No - starting up and winding down require different intensity and pace.

Myth: productivity is constant. No – productivity is increased by repetition.

How could you leverage ability and experience to help an organization at ‘full capacity’?

Definition: A Rainmaker creates a significant amount of new business for a company. The Sales Lab Rainmaker Series is one rainmaker technique for technologists during the first 300 seconds (five minutes) of the monthly Capital Technology Management Hub Meeting.

Here's the growing collection:

Rainmaker 14 – The Myth of Full Capacity

Rainmaker 13 - Making the Most of Opportunity?
Rainmaker 12 - The Future is NOW - Makers
Rainmaker 11 - What Have I Done For You Lately?
Rainmaker 10 - Tune Your Work for the Internet

Rainmaker 9 - Your Internet Personality

Rainmaker 8 - Google + Your Personal Website

Rainmaker 7 - Mark Your Territory

Rainmaker 6 - Networking IS Business

Rainmaker 5 - Start With an Offer

Rainmaker 4 - Time, Talent, and Treasure

Rainmaker 3 - How to Sell Your Skills

Rainmaker 2 - The Name Tag

Rainmaker 1 - Gifts
And The First Rainmakers (11/3/10)
Go to: http://bit.ly/TheRainmakers

June 12 is the next Capital Technology Management Hub featuring Sales Lab's Rainmaker 14 – The Myth of Full Capacity - 300 seconds of pure profit. The main speaker will be Cory Lebson of Lebsontech LLC, presenting User Experience: What it Means & Why a Technology Manager Should Care!

Rainmaker # 7 - Mark Your Territory

Animals mark their territory to help keep competitors away. I think it also helps to remind the hunted (prospects) they may be dinner someday.

In business we also mark our territory – by letting folks know who we are and what we offer.

How?

Tell them.

Show them.

Remind them.

Tell them on your website and blog about your capabilities and what you offer.

-No Website? No Blog? No Business!

Show them your results through recommendations and stories/articles from the client's point of view – how they benefited from your work.

- How do you get recommendations? Ask!

Remind them by always leaving something of value with them whenever you 'touch' them – which includes your contact information.

- Who you are, how to reach you, where to learn more (website/blog), and a bookmark for what you offer (tag line or catchphrase).

Mark your territory by being visible – even when out of sight - and findable, while familiarizing your prospects on your capabilities and results.

One final point: Never!!! go to a meeting naked – no business cards; no handout, no nametag. Marking territory is full time work.

Sales Lab’s Rainmaker series returns to the Capital Technology Management Hub, Tuesday, September 13^th with 300 seconds of MarkYour Territory. The featured CTMH speaker will be Professor Steve Gladis, author of The Agile Leader. Come join us!

The previous Rainmakers:

Rainmaker # 6 - Networking – Are you Being Served?

Rainmaker # 5 – Start With An Offer

Rainmaker #4 – Time, Talent, and Treasure

Rainmaker #3 – Process to Purchase

Rainmaker #2 – The Nametag

Rainmaker #1 - Gifts