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Saturday, December 24, 2011

Rainmaker #9 Convey Your Business Personality – Easy, Simple, and Free


 Definition: A Rainmaker creates a significant amount of new business for a company. The Sales Lab Rainmaker Series is one rainmaker technique for technologists during the first 300 seconds (five minutes) of the monthly Capital Technology Management Hub Meeting. This is the handout for our December meeting.
At the beginning of this Rainmaker presentation in December, 3 of the 25 technology professionals indicated they had put up a Google Plus Business Page. At the end of the session, two more planned to put up a Plus Business Page next day – 20% adoption in five weeks of availability.
The handout:

Google released Plus Pages just for business in November. Who cares – I got a website. CARE!
 Be found – show your stuff – give some value – share your knowledge
 ñ Searchable from anywhere on the web
ñ Pictures and videos to showcase your offerings
ñ Live links to pages, website, blog, catalog...the world
ñ Blogs and articles from you, resources from other thought leaders, and your community highlighted (list automatically updated)
ñ Small group video conference ability
ñ Simple, easy set-up and updating – can do it yourself
ñ Cost – free to the individual.
 Face to face meetings - you can do maybe 20 per week. Google does over 121 MILLION searches per day – want to show up more? Google Plus Business Page bumps to top of the pile through Google + search


The previous Rainmakers:
Rainmaker # 7 - Mark Your Territory
Rainmaker # 5 – Start With An Offer
Rainmaker #4 – Time, Talent, and Treasure
Rainmaker #3 – Process to Purchase
Rainmaker #2 – The Nametag
Rainmaker #1 - Gifts



The next Sales Lab’s Rainmaker series for the Capital Technology Management Hub, is Tuesday, January 10th with 300 seconds of Designing Your Work To Take Advantage Of The Internet. The featured CTMH speaker will be Hector Del Castillo on the topic of Why a Product Strategy is Essential to Drive Your Company’s Revenue Growth. Come join us!
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