Rainmaker #9 Convey Your Business Personality – Easy, Simple, and Free

 Definition: A Rainmaker creates a significant amount of new business for a company. The Sales Lab Rainmaker Series is one rainmaker technique for technologists during the first 300 seconds (five minutes) of the monthly Capital Technology Management Hub Meeting. This is the handout for our December meeting.

At the beginning of this Rainmaker presentation in December, 3 of the 25 technology professionals indicated they had put up a Google Plus Business Page. At the end of the session, two more planned to put up a Plus Business Page next day – 20% adoption in five weeks of availability.

The handout:

Google released Plus Pages just for business in November. Who cares – I got a website. CARE!
 Be found – show your stuff – give some value – share your knowledge
 ñ Searchable from anywhere on the web
ñ Pictures and videos to showcase your offerings
ñ Live links to pages, website, blog, catalog...the world
ñ Blogs and articles from you, resources from other thought leaders, and your community highlighted (list automatically updated)
ñ Small group video conference ability
ñ Simple, easy set-up and updating – can do it yourself
ñ Cost – free to the individual.
 Face to face meetings - you can do maybe 20 per week. Google does over 121 MILLION searches per day – want to show up more? Google Plus Business Page bumps to top of the pile through Google + search

The previous Rainmakers:

Rainmaker # 8 - Google + Your Personal Website

Rainmaker # 7 - Mark Your Territory

Rainmaker # 6 - Networking – Are you Being Served?

Rainmaker # 5 – Start With An Offer

Rainmaker #4 – Time, Talent, and Treasure

Rainmaker #3 – Process to Purchase

Rainmaker #2 – The Nametag

Rainmaker #1 - Gifts

The next Sales Lab’s Rainmaker series for the Capital Technology Management Hub, is Tuesday, January 10^th with 300 seconds of Designing Your Work To Take Advantage Of The Internet. The featured CTMH speaker will be Hector Del Castillo on the topic of Why a Product Strategy is Essential to Drive Your Company’s Revenue Growth. Come join us!

Your Business Personality – How to Convey It Easily, Simply, and Free

Early November Google released a new tool in their arsenal: – Plus pages just for business.

Why do we care? Because it's a place, a means, and a mechanism to develop and share our business personality – an electronic business persona that's a media substitute for a face-to-face pre-sales conversation establishing your credibility and why the prospect should listen to you.

What you put on your page is up to you, but what you can do with it is pretty sophisticated.

• It is searchable (full text and the evolving Google + preference) from anywhere on the web
• Flexible formatting, including embedded links, graphics, pictures, client testimonials and recommendations
• Pictures and Video collections – like product highlights, and page access directly to YouTube
• Link to additional pages, website, blog, catalog...the world
• Blogs and articles from you, other thought leaders, and your community highlighted (list automatically updated)
• Small group video conference ability
• Simple, easy set-up and updating – can do it yourself
• Cost – free to the individual.

Anything more? Yes - Your Business Personality page can track who's viewing your pages and give you statistics using Google Analytics, so you can tinker and make the pages better. You can even see a graphic of where your posts are being resent – videos and topics go viral on the internet all the time – now you can see how your material is being distributed by others in Ripples.

With a company website, personal blog, my profile, and other on-line material, will I benefit from Google + Business pages - take a look and decide... Click here to see the Muppets Google + Business page

What's it take to set up a Business Personality page? If you have a personal Google Plus site, it is minutes to stand up a Business Personality page – I had one up in under 10 minutes and a robust page after about 90 minutes.

Face-to-face meetings are the most effective in growing a relationship, but can be impossible in an virtual world – Google + Business pages offer you a virtual alternative. Ready to go? Start at: https://plus.google.com/pages/create.

How can this help you get more business?

SalesLab’s next Rainmaker, (Number 9!) is Your Business Personality – How to Convey It Easily, Simply, and Free! - the first 300 seconds of the Capital Technology Management Hub, at 6 pm, Tuesday, December 13^th.