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Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Monday, August 13, 2012

Social Media Becomes More Influential Than News Media


What was really interesting was that if you look at the table of the top global brands, Social Media has more impact than News Media and Twitter. (I thought Twitter was Social Media)

There are just more bloggers than journalists, and many deeply interested and providing constant focus in specific areas, providing ongoing context and timely publication.The switch bloggers saw coming has occurred.

How many of you use Reader or another blog aggregator? I’m interested in how readers follow bloggers.

Friday, June 29, 2012

Google's New Technology – More Power and Simplicity


Google took the internet by storm years ago with a super-fast search scheme and has continued to be a leader in creating innovative tools allowing non-programmers to create sophisticated solutions to get results.

Dick and I have been attending the DC simulcast of Google's I/O three-day event underway in San Francisco – and they are unveiling some truly advanced Android devices and applications.

Here's some highlights of new software, applications, and hardware:

Google Plus Hangouts (video conferencing of up to 10 people), has been enhanced with a business meeting app – Symphonicaland two social apps Event – to schedule meetings and social events complete with invitations - and Party Mode – which permits sharing of pictures/video before, after and real-time during the event by any of the attendees. Video easily accessed is a powerful tool for business – for meetings, for demos or other show & tell sessions, and to 'live stream' events to a public audience.

The next generation of the Android operating system – Android v4.1, nicknamed Jellybean, and a new Android phone – the Galaxy Nexus – combine for a new level of productivity and simplicity. In Google Search learns from your keyboard strokes and accessibility for users is upgraded. Voice Search is included in the function and will return result in audio as well as screen text and video. The phone has a simple new gesture – the flick – just like you'd flick a bug off your shirt, you can use this to delete what's on the screen.

You can also use Voice to dictate text, chat, and emails when in that function. Keeping track of appointments and other interests is done automatically through Google Alerts , by popping up note cards with all the relevant details – it can be an appointment, airline flights, or current score for your team.

The Nexus 7 Tablet using the new Android 4.1 OS (built by ASUS with delivery expected in mid-July) was introduced with a 7-inch HD screen, 9-hour battery life, and a $199 price tag – what a treat! The Nexus 7 has a fast 3-core processor and 13 other background processors – for a total of 16 CPUs speeding through the material for quick display and smooth transition.

For entertainment, you can read ebooks and documents; read magazines – uniquely formatted to have the look and feel of the paper publication, with thumbnails of articles for the reader to 'leaf through' to find articles of interest; view pictures and albums; and videos, movies, TV shows, and YouTube; listen to music from personal collections and internet sources. For business and other tasks, you can read and write email, browse the web, read your blogs, access your Google Plus and hangouts (forward facing camera for the video), do detailed search by text and voice, and get pop-up notification cards automatically for upcoming appointments and other items of interest.

Carrying forward the social aspects of the phone and tablet, Google has developed the Nexus Q which is an in-home collaborative media streamer device connected to your speakers and large-screes TV. You can pull pictures, videos, music, art, and other entertainment items from anywhere in your extended network – by just swiping your Android phone or other NFC-function device across the Nexus Q. In addition guests can share their entertainment libraries with a simple swipe across the Q.

The Chrome browser now can sync the browser settings, bookmarks, and recent search results across multiple platforms – computer, tablet, phone – and automatically optimize the format for the device. So, you can access a search result done on your home computer from your Android phone while you are mobile instead of making a paper copy of the screen as you go out.

A key to all these advances is direct access to the Google Cloud – material is stored or held in the cloud for access by any of the Google-based devices. This aids to flexibility of access to your content and documents, as well as facilitating collaboration among team members or others by giving focused access to specific files.

A preview of what's in the works shown at the conference is Google Glass – wearable computers. This is a device, which looks like a pair of eyeglasses that has a camera, audio receiver, and heads up display, so you can access the internet, a hangout, or snap pictures or videos of what you are seeing. To introduce this prototype device, Sergey Brin (co-founder of Google) staged a parachute jump to the roof of the convention center with an elaborate 'pony express' style delivery to the stage for a pair of these glasses. All the while, the screens showed live video of what the participants were actually seeing (using Hangout technology). Quite exciting staged event.

There were three quotes that nicely summed up the philosophy of these developments in computer tools:

Larry Page (co-founder of Google): “Have a healthy disrespect for the impossible.”

Vic Guntodtra (Google SR VP Engineering): “The best thing is for the computer to have your back – then you don't have to worry about it!”

Clay Bauer (Google Director Chrome Development): “What we want is that it works without even noticing.”
As these advances roll out, we will find business applications for them – to get better results, or to do something that was not practical (or possible) before.

Guy Kawasaki's recommendation for getting visibility on the internet certainly sums up the development that Google has highlighted at this conference: “Write Good Stuff!

What do you find most relevant for your operations from the new features offered by Google?

Monday, June 18, 2012

Google Plus Is Quietly Making Gains


When I was talking Jack into blogging, I said, “I touch 200,000 people twice a week.”

He said, “How do you know?”

I said, “I counted.”

A month later, he told me a post had gone to a quarter of a million people. I said, “That’s nice.” I wasn’t going to take the bait. He was planning to tell me that he had counted.

My metrics are making a count when something major changes. Not weekly, not monthly, and often not annually.

Last week I saw one of my posts was retweeted, and following the link I got to see the Sales Lab Posts mobile display for the first time.

I thanked the tweeter who replied, would I retweet their stuff?

Nothing wrong with that. What’s the metric? Before I jump in, I want to know how much is enough.

Response? “World domination”

Say what? Well, that’s not coming from my twitter following!

Then I checked and saw I had close to ten times the following on Google Plus. Honest Officer, I have no idea how that happened.

I also prefer monitoring the incoming stream in Google Plus because I can see more of the posts without clicking on them. Twitter has an art form of attention grabbing headlines that are more interesting than the underlying posts.

I know my Plus followers. They have built some space with what they know, what interests them. My Twitter followers are often incomprehensible, although I suspect more than a few are followers of Charles Ponzi.

I have a sense of pressure that I’m wasting time when I read on the Internet. Turns out I am covering much more ground per minute, and having the search box right on the browser means I don’t have any research tasks waiting when I am done.

I can read a newspaper in 15 minutes. I cover much more ground reading the Plus stream or Reader.

We’ve noticed that there is a definite crewe saying, “I never see Google Plus. They’re not doing so well.” We’ve also noticed there is a 100% correlation with them not having a plus page.

The most common response from Plus users is that they had no great expectations of Google Plus, but it was easy to set up and they use stream, hangout, photos or whatever feature more than they had expected they would.

Google Plus is quietly making gains. How are you moving up? 

Wednesday, November 16, 2011

Your Business Personality – How to Convey It Easily, Simply, and Free


Early November Google released a new tool in their arsenal: – Plus pages just for business.



Why do we care? Because it's a place, a means, and a mechanism to develop and share our business personality – an electronic business persona that's a media substitute for a face-to-face pre-sales conversation establishing your credibility and why the prospect should listen to you.

What you put on your page is up to you, but what you can do with it is pretty sophisticated.

  • It is searchable (full text and the evolving Google + preference) from anywhere on the web
  • Flexible formatting, including embedded links, graphics, pictures, client testimonials and recommendations
  • Pictures and Video collections – like product highlights, and page access directly to YouTube
  • Link to additional pages, website, blog, catalog...the world
  • Blogs and articles from you, other thought leaders, and your community highlighted (list automatically updated)
  • Small group video conference ability
  • Simple, easy set-up and updating – can do it yourself
  • Cost – free to the individual.
Anything more? Yes - Your Business Personality page can track who's viewing your pages and give you statistics using Google Analytics, so you can tinker and make the pages better. You can even see a graphic of where your posts are being resent – videos and topics go viral on the internet all the time – now you can see how your material is being distributed by others in Ripples.

With a company website, personal blog, my profile, and other on-line material, will I benefit from Google + Business pages - take a look and decide... Click here to see the Muppets Google + Business page

What's it take to set up a Business Personality page? If you have a personal Google Plus site, it is minutes to stand up a Business Personality page – I had one up in under 10 minutes and a robust page after about 90 minutes.

Face-to-face meetings are the most effective in growing a relationship, but can be impossible in an virtual world – Google + Business pages offer you a virtual alternative. Ready to go? Start at: https://plus.google.com/pages/create.

How can this help you get more business?


SalesLabs next Rainmaker, (Number 9!) is Your Business Personality – How to Convey It Easily, Simply, and Free! - the first 300 seconds of the Capital Technology Management Hub, at 6 pm, Tuesday, December 13th.

Friday, September 16, 2011

Google Event


We have been using Google sites and other features to great success. We would like to share with you an event for business taking place on Tuesday September 20th. Using Google Sites and other Google tools participants will leave the session with a website and their business address registered with Google Places, which is searchable on Google Maps. Check it out if you are in Northern Virginia, DC, and Maryland – it's located in Manassas, VA, and it is $0 cost.

The event:

Google and friends are coming to town to get your business online!

Virginia Get Your Business Online events are completely free. Space is limited, so we highly recommend that you pre-register online to reserve your spot.
If you don’t have a website or Google Places listing, you’ll find everything you need to get started – web professionals at your side every step of the way. We’ll also provide the computers or a plug-in for your own laptop.
If your business is already online, you’ll find tools and resources to help your business succeed online.
At these events you can:
  • Get a free website and Google Places listing
  • Get 1:1 advice and tips
  • Learn more about online marketing
  • Network with your fellow small business owners

Manassas - Tuesday, September 20th

Hylton Performing Arts Center
10960 George Mason Circle
Manassas, VA 20110
Doors open 7:30 am - 7:00 pm
For more information and to register for this free event go to: http://www.virginiagetonline.com/index?utm_source=g-feet-invite-tracking