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Saturday, December 17, 2011

Google Plus for Business – Why Be An Early Adopter?


In November Google released Plus Pages for Business – it is similar to your personal Google Plus Page, but with features to create your electronic business personality.

Whoa! – you say you work for a large organization or an agency and can't put up a page for your day job...the Plus Business Pages works well for a community association, a swim team, or a social group where disbursed information, schedules, and news are valuable to the group.

Establish your brand on-line in a highly flexible (and easy to use) environment and be visible to everyone on the web through the search box. They can find you by your organization name or by a full text search of your content.

I just did a presentation about Google Plus Business Pages at the Capital Technology Management Hub meeting and asked the 25 technology professionals how many had put up a Plus Business Page – three had.

Why Not? – I asked. They are trying to figure out how Plus Business fits with the other outreach vehicles.

Here's how I use the stack:

  • The website is a fairly static resource with info about the organization, services/products, and other useful material;
  • Twitter and Facebook can be used to alert the readers about what's happening – like events and blog posts;
  • LinkedIn is your professional history and it also has a broad range of discussion forums to exchange ideas, but LI is restricted to just other LI members;
  • Blogs provide an outlet for sharing thoughts and discovered information, but distribution can be a challenge;
  • Plus Business Pages tie all of the above together – it can spotlight current activities and posts, display a detailed description of your organization, show pictures of your products or activities, provide direct access to your videos, and even hook up video conference of up to 10 connections.

Why be an early adopter? Naming the Plus Business Page is on a first come basis – getting in early offers the greatest selection. Based on the experience with Twitter, early adopters enjoy a sustained higher level of activity – worth leading the charge if history repeats itself.

As a Plus Page, Google search provides a useful filter to seek out the plus pages and display at the top of the pile of results – a significant advantage if you want to be found.

Google Plus Business Pages – it's easy, simple, and free – and integrates with all the other Google features. Why not lead your community by putting up a Plus Business Page? Of the 25 technology professionals mentioned at the beginning, two more put up their Plus Business Page the next day (20% now).

Please share your thoughts.


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