Fred Wilson of AVC – Musings of a VC In NYC has a great post, The Fred Wilson School of Blogging. He has old truths and new ideas, and details to check to make sure I am doing them.
Then I started to think about my School of Blogging. I’ve convinced a number of smart people to start (and continue) blogging. I think that Fred is more expert, my posse more experimental, discovering and implementing new things with every post.
I don’t think my school requires “rules” as I am already busy with my day job. Targets or milestones are better things for me to measure against, because once I have achieved them, I can go on to other things.
I experienced the awesome power of infrequent blogging during a previous project, and afterward set a goal of two posts per week. That was pure declaration. I didn’t know if I could, or what they would be, but either I could do two a week or I couldn’t. Turns out I have.
Next question was, “What is a blog post?” Early on a reader sent a comment, “I understand your short posts better,” so that became important.
I figure the target is ten sentences/five paragraphs. If I go longer or shorter, fine, but the target is ten and five.
What to write about? That is my biggest challenge. I have ideas all the time, so to harness some, I decided to write all my ideas in my regular notebook, red ink when I have it, so I have an inventory. It’s not uncommon for two or three ideas to come together for one post.
Keith Richards noted how when he admitted to himself he was a song writer, he became a sharper observer of what was around him. Still a player, but now also an observer.
I want to be positive. I proved to myself a long time ago, there is no solution in the negative, or at least I don’t have much interest in being a part of it. I find that when I am upset, if I take some time and look at what I’m upset about, I can often find a positive expression, which often leads to the value of the post. Ted Anderson writes, “Wartime is only, the other side of peacetime”
I also want to write about things that really happened. I can convince myself of way too much theoretically, and if I describe something that occurred, I won’t forget something basic, like gravity, which has been a loud limiter for many theoretical builders.
Finally, I was sitting in the audience at the Web Managers Roundtable when Jim Sterne asked, “Do you want to control the platform or the conversation?” I thought it was an excellent question, along the lines of Dana’s distinction about journalists and publishers. I decided to syndicate off my own platforms to other outlets. I personally choose to emphasize outlets where I have been a member, held office, or performed, so I imagine I’m posting to a familiar audience.
What are some of the targets or milestones you’ve made for your School of Blogging?