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Monday, March 19, 2012

The High Cost of Maintaining


I was participating in a market entry strategy session and reached a conclusion that unless you already have a commanding lead in a category, it’s better to build your strategy around disruptive innovation.

Look for:
  • Fewer features,
  • Much less cost,
  • Taking advantage of newer technology, and
  • Scaling to many more customers.

Sometimes “maintenance” is code for following what is comfortable for management, not satisfying customers.

Your thoughts?

1 comment:

Jack Gates said...

Dick:

Jack Welch maintained that General Electric would be number 1 their product markets or get out. If they were not number 1, often the market would be redefined so they would be number one in the alternative market. Seemed to work for them.

For the rest of us, I find your approach is much more focused on getting practical results - and satisfying the customer's needs.

Sometimes one must be disruptive to be innovative.

Good post!