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Thursday, June 10, 2010

Harnessing Disruptive Innovation


Post World War market domination and the rise of the American Century was about constantly creating better offerings. Our economy was pegged to new and better products and services.

Disruptive Innovation has turned that model upside down, where offering fewer features brings whole new segments into a market, creating new market leaders from beneath!
 
How did the General Motors, Ford, and Chrysler lose domestic marketshare to Toyota, Honda, and Mazda, who are now losing market share to Kia, Suzuki, and Hyundai?

How did Southwest Airlines become a dominant competitor to Pan Am and American, the pioneers of air travel?

What happened to Bethlehem Steel? What if no one was wrong and no one made a mistake?

What are the forces at work in disruptive innovation and how can you harness them to become a market leader?

Please join us for an illuminating explanation of how these forces can be harnessed and to achieve market dominance Tuesday morning, June 22nd, in Rockville. (If you are interested in some quick background, go to http://throughthebrowser.blogspot.com/2009/08/clayton-christensen-explains-disruptive.html and join us!)

We begin promptly at 7:30 and leave at 8:30. Please join us! Reservations and directions at http://innovative-disruption.eventbrite.com/
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