Post World War market domination and the rise of the American Century was about constantly creating better offerings. Our economy was pegged to new and better products and services.
Disruptive Innovation has turned that model upside down, where offering fewer features brings whole new segments into a market, creating new market leaders from beneath!
How did the General Motors, Ford, and Chrysler lose domestic market share to Toyota, Honda, and Mazda, who are now losing market share to Kia, Suzuki, and Hyundai?
How did Southwest Airlines become a dominant competitor to Pan Am and American, the pioneers of air travel?
What happened to Bethlehem Steel? What if no one was wrong and no one made a mistake?
What are the forces at work in disruptive innovation and how can you harness them to become a market leader?
Please join us for a free, illuminating explanation of how these forces can be harnessed and to achieve market dominance. (If you are interested in some quick background, go here and then join us!)
Tuesday, June 22, 2010 from 7:30 AM - 8:30 AM (ET)
We begin promptly at 7:30 and complete before 8:30. Directions and reservations
Marketing: Tribute to front-line workers - A while back, we began to explore how customer service is shifting as businesses reopen after an eight- to 10-week shutdown. In that piece, we talked a l...