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Wednesday, May 4, 2011

R & D – Research and Duplicate

Joe, Jack, and I were meeting with a friend and patron who is starting a new assignment. The world is stretched out in front of him, his for the taking. We recommended he start an activity for his customer base, that Jack and I have been doing for 15 years.

He was concerned it wasn't right to use something that someone else is doing.

I said, “Jack recently took it to version 2.0. If you don't make version 3.0, how will we ever get to version 4.0?” That was as good as I could do on first pass.

Thinking more, Merlin Mann said, “Innovation is starting where the last guy stopped.”

Jack says, “Conversation and iteration improves clarity.”

I was once told I wasn't innovative. That my idea of innovation was to go ask the ten smartest people in an area what they thought and then write up the notes. I remember that because it is true. 
Finally, a great presentation from Austin Kleon, HOW TO STEAL LIKE AN ARTIST (AND 9 OTHER THINGS NOBODY TOLD ME)

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