Makers
is a future business fantasy by Cory
Doctorow with the view of a society where traditional business
structure has broken down and the economy is in the tank. Sound
familiar – like what you read in today's newspaper?
Instead
of relying on organizations to provide jobs, plan what to do and
produce, and sign paychecks on regular intervals - in Makers,
individuals or a few collaborators are making and selling things.
Others are buying things that meet a need with a value to the buyer.
For
raw materials, makers reuse already manufactured parts from discarded
items – junk – adapted for innovative uses - much different from
their original purpose.
They
focus on what users want and need to make something to fill that
void, by adding some dreams and ingenuity. As inventors,
impossibility just a challenge; as entrepreneurs, simplicity and low
expense are core principles.
In
the book, makers reused boogie-woogie Elmo parts to make smart cars,
created 3D printers, and developed self-replicating machines
(machines that make working copies of themselves).
Rewind the tape to
present day.
Today
we have self
driving cars in prototype (Nevada
has approved these cars) and self
parking cars are in the showroom of five major auto brands.
3D
printers are being used by several industries – there are 32 parts
on the new Boeing
787 Dreamliner fabricated by 3D printers. In addition,
physical objects can now be copied in three dimensions – like this
bust
of Doctorow:
Machines
that can make copies of their parts exist now – development of
self-assembly is moving closer to self replicating reality.
When
Xbox came out with the Kinect to sense game player movement –
tinkerers immediately bought them to reuse the components to create
cheap 3D
imaging capability for the home PC.
The
old Heath
Kit and Erector
Set crowd of tinkerers is still around, but has evolved to an
open-source knowledge-base approach of developing innovative ideas.
Code, concepts, and applied experience are shared and this
collaborative environment fosters creativity and permits people to
develop their ideas into products or services for sale.
One
of the most visible maker communities today is app developers –
individual coders who find a need and create a smartphone, tablet, or
computer application to fill the void - “I have an app for that”.
Agile, quick, and effective in satisfying user wants, priced cheap,
and available directly to the buyer.
The
New
Normal is the changed structure of how we do business. The
individual now plays a more significant role in the 'how' of business
than merely being a cog in the machinery. However, because of the
rapidly changing reality, we must keep current and continue to learn
and evolve to remain viable in the workforce.
To
learn about the current business environment, read Makers
– a book about the future. Even its distribution is
non-traditional...download
it free from the internet.
The future is now. How
do you see it?
Please
join us 6
pm, March 13th,
at the Capital
Technology Management Hub,
where Sales
Lab’s
Jack
Gates presents
Rainmaker
12, Lessons from Makers,
followed by the featured CTMH Presentation, Sales
Lab’s
Dick
Davies speaking
about The
Direct Economy,
How to Profit from The Most Lucrative Market in the History of the
World!
1 comment:
When I started reading Makers, I thought it was a future business fantasy. Then, I kept recognizing the people and situations in it. Now I think it is a view of right now uncluttered with my preconceptions of the way things are 'sposed to be.
Thanks!
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