Recent conversation.
“Well, what do you give
to your prospects? You know they’re not going to buy here. They
need to walk out of the room and consider.”
“My business card?”
How does that work?”
“It doesn’t, but
better than my brochure. Nobody wants my brochure.”
The question is what do
you offer that allows someone to come to a buying decision? This
isn’t about “SALES,” this is about acknowledging what you are
observing about how humans behave.
How many people do you see
who keep plugging away with their first idea with no success?
Effectiveness is learning and improving from what you experience.
No matter how hard you do
the wrong thing, it never quite works.
Rainmakers
– Where better comes from.
