“Well, what do you give to your prospects? You know they’re not going to buy here. They need to walk out of the room and consider.”
“My business card?”
How does that work?”
“It doesn’t, but better than my brochure. Nobody wants my brochure.”
The question is what do you offer that allows someone to come to a buying decision? This isn’t about “SALES,” this is about acknowledging what you are observing about how humans behave.
How many people do you see who keep plugging away with their first idea with no success? Effectiveness is learning and improving from what you experience.
No matter how hard you do the wrong thing, it never quite works.
Rainmakers – Where better comes from.