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Monday, May 6, 2013

Appropriate Technology

Last week I was telling a story about how many years ago, before internet, I got my first fax machine. I told my clients the number.

One sent a question using the fax. I was doing something else.

About ten minutes later I got a phone call. He had sent the question, where was the answer?

The point of the story had been how new technology changed people’s expectations.

Until last week. When I was told I should have said, “It’s not an answering machine, it’s a fax machine!”

Missed opportunity.

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