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Tuesday, May 28, 2013

Why Blog?

Why blog?

When we asked folks at Blah, Blah, Blog and Blog Lab why they blog, here's a few of their answers:
  • The boss told me to
  • Recruiters will see me
  • I may make money by blogging
  • I am a writer, and therefore I blog
  • I have something to say and want to share it.

Whatever the reason, to get into blogging, the first step is reading a variety of blogs to see what others write about and how they say it. How would you have said the same thing? Could you make it better?

Ready to do it? Make a commitment to writing the blog – it's a discipline, not a whim.

How do I start? There are a variety of ways to begin: write a comment to a post in a blog you read; write a guest post on a blog; or just jump in and launch your own blog.

What's the format and style?
  • Short posts are more readable than writing a novel
  • Focus – a single thought for a post – if you have several thoughts to express, write several posts
  • Give it a great title – make people want to read the post
  • Size of the post is about 10 sentences/ 5 paragraphs
  • Make every sentence relevant to your point
  • Use your own voice to write the post – what's natural and best conveys your meaning...simple is better than flowery.

Where do I find topics? Everywhere – when you write a blog you are always looking for interesting items as topics – meetings, books, events, conversations... there's plenty of stimulus available for material.

How often should I post? Dick says a mature blog is six posts – write and post, don't save them up and dump them all at once. Writing once a week is fine – but be consistent in posting weekly. Want to do more? Twice per week is good. More is overkill – if you're on a roll, write the additional posts and hold them in draft until ready to release.

Final thought – how many blogs have you visited only to find the last post was six months back...post consistently.

Ready?

Write and post a blog today!


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