Seth Godin has a new post with a novel idea, “The Forever Recession” that there is a cyclical recession that is ending, and a recession that is the end of the industrial age. This answers, “Why don’t I feel the recovery?”
Last week I realized we are seeing two groups of prospects.
Companies that want more sales. Maybe they can be helped.
A more interesting group are the companies overwhelmed by new business, who are asking for better ways to deploy their resources.
Both are out there in plenty. I choose the second. It’s like dating rich women. More good things can happen.
Which group are you designing your business to serve? Comment here!
Talk Your Business coming October 4th at 40 Plus! www.SalesLabDC.com/leadership.
Price vs. cost
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Price is a simple number. How much money do I need to hand you to get this
thing? Cost is more relevant, more real and more complicated. Cost is what
I had...
