Over the weekend, I heard a story from a builder. He has two multi-unit residential projects going up in the same town, which were both penalized by the local building inspector taking a progressive interpretation of the building regulations.
He has a different architect for each project, from different out-of-towns. He called each architect to ask for help with the problem.
The first one said, “Let’s go see the building inspector and find out how we can fix this.”
The second one said, “Let me work up a price for what this is going to cost you.”
The builder raised his eyebrow and asked me, “Who do you think is getting the next project?”
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Social media is a symptom, not a tactic - When your ideas are spreading, when your work is remarkable, when your organization has built a social ratchet that works, one of the side effects will be ...