“Talk is cheap” and it doesn't require planning or preparation or understanding. No wonder there is so much of it.
Listening is effective for changing someone's thinking, and is often necessary...but not sufficient.
When it's your turn to lead the conversation, what can you do that gives you a better value for your limited time?
Jump, sing, balance a spoon on your nose, give treasure, but don't just talk. Try something that that will be remembered after the conversation moves on.
What is your favorite communication booster?