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Tuesday, February 22, 2011


“There are reasons and results” comes from the personal growth movement. It means there are infinite reasons for not getting your results and they are all equally invalid. Reasons need to be overcome to achieve your goal. In this context, reasons are not good.

“You buy on emotion and justify with reasons” is an observation from sales. Buyers use reasons to justify their action. The right reason often catalyzes the desired action.

Reasons are a prominent tool in the persuasion toolbox.

Make a reason to comment on this post.

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Unknown said...

Reasons are stories we tell ourselves and tell others.

When used as an excuse, reasons are disruptive.

When used to illuminate, reasons are empowering.

Without context, reasons are ambiguous.

Thoughthebrowser said...

Excellent distinction, Jack!

Now we're getting to the heart of the matter!

Thank you!