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Tuesday, February 22, 2011

Reasons

“There are reasons and results” comes from the personal growth movement. It means there are infinite reasons for not getting your results and they are all equally invalid. Reasons need to be overcome to achieve your goal. In this context, reasons are not good.

“You buy on emotion and justify with reasons” is an observation from sales. Buyers use reasons to justify their action. The right reason often catalyzes the desired action.

Reasons are a prominent tool in the persuasion toolbox.

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Rainmaker #3 - Process to Purchase
How To Sell Your Skills

300 seconds, March 8, 2011, 6 pm
Capital Technology Management Hub
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How To Turn Prospects Into Clients
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