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Tuesday, November 15, 2011

The Blind Men and their Elephant 2.0


I’ve been meeting Business 2.0, Enterprise 2.0, Government 2.0, and in each case partisans explain that their particular function is driving the transformation.

Business 2.0 is Finance! Enterprise 2.0 is Architecture! And Government 2.0 is Information Technology! came from a moneychanger, a sheetrocker, and some guy from a hobby shop.

This 2.0 thing is about getting customers better results, which then follows it is about allowing the person working with the customer to do better work, which upstreams to better measuring what and how to do.

Sometimes it could be about funding, or shelter, or toys, but if they are, it’s peripheral.

The next time you get some new, loud and demanding 2.0, check to see how the customer benefits. If it’s not immediately obvious, it’s probably not the real deal.

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2 comments:

Robert Collins said...

Isn't about time we drop the 2.0 reference?

Recall how in the 90's everyone wanted to do e-business?

Now everyone just does business, with the web being a key part of how it is done.

Why do we need a X.X moniker?

Dick Davies said...

Hi Robert!
I find Business 2.0 is particularly helpful. I saw the current Fortune cover with GOOG and Fbook. Fbook is 1/10 the size of GOOG, with the same ratio of profits, and sales per person. They are the two major 2.0 businesses and their sales per employee are around 8 times a B 1.0 company. That vanishing middle class is coming from the B1.0 companies that can't compete as well. Not going out of business today, but increasingly unable to compete.
Different management techniques between B1 and B2. Command and control vs leadership (astonishingly similar to my open source projects), and creating business processes to take advantage of mature automated processes instead of heroic fixes.
I'm still collecting evidence, but I now believe there is some "there" "there."
...and thank you fer commentin'! Haven't heard from you since harvest!