Television news was showing how police
were cracking down on DC cabbies who mischarged their riders, sirens
screaming, tires squealing, “...gonna make an example!...”
I laughed. I ride DC cabs and
improvement by threat was only affecting the cameramen and the
officials puffing up in front of them...and maybe the poor
sap they were trying to hurt. They forget that cabbie is their
customer.
Peter Corbett had introduced the DC
Tech community to Travis Kalanick, ceo of Uber, an app that enforced
taxi compliance by giving cabbies an opportunity to earn more in
return for being able to show within five minutes, keeping clean
cars, taking credit cards, and maintaining their privilege by being
publicly evaluated by their riders on social media. Travis told us
how in city after city he had to vanquish the rentseekers,
people who had fashioned niches, guarding broken systems, so they get
paid for other people’s labor.
In Cambridge you have to call for a
limo 8 hours before you want it. In NYC, taxi medallions are going
for over a million dollars a copy. One entrayprenoor was selling
medallions with duplicate numbers. Nobody cared.
In DC cabbies need to buy stickie signs
for their cabs to show they’ve greased the city.
None of that has anything to do with
moving me from point A to point B.
It’s just a collection of people who
are carving their living out of a long ago contribution and/or bad
regulation.
Over on Lifehacker, I was reading Why
I Stopped Pirating And Started Paying For Media. The bottom
line is once it became safe and convenient (made sense) people
started to pay. All the noise about downloading is theft was an
alternative to providing an acceptable way to pay. Those guys
making their contribution by abusing their customers were avoiding
solving the problem, and threatening force to cover their lack of
mastery.
Last day of 2012, I was mailing a
letter for a friend, had to get mailed that day. Walked up to a post
office truck and asked the driver if he would take the letter from
me. No, he was a postal professional, he didn’t take mail, but he
was happy to give me erroneous directions to a post office five
blocks away. Got there and that post office had closed early.
This is not directed at government,
although government is all over DC and government has done the best
job of holding back change. Consequently, their fixes will be the
most wrenching.
This Sunday, I went into the Five
Guys in DuPont Circle. Midday, the place was empty. The “manager”
was sitting at a table, back to the door, nodding out. The guy at the
cash register couldn’t hear my order because he had cranked the
stereo so loud. I saw several groups walk in, turn around, and walk out to go
somewhere less painful.
I do some Five Guys. This trip had the
best fries ever from the cook, after I yelled at the financial
professional to turn down the noise. The noise was so loud, it took
three tries.
One time I was in a CVS. They had
locked one of the exits during business hours, and the staff of three
were exasperatedly yelling at the customers to use the automated
checkout kiosks, which were down. There were fifteen people trying to
get out of the store, and nobody bothering to operate the cash
registers.
The lady behind me said, “They’re
just not retail oriented.” Good line.
Many have changed business
processes to take advantage of the economies of automation. Which is true...when they work. When the users are not able to make the
systems work as imagined, often there is no understanding of the
underlying mission of the business. The mission has changed from
satisfying the customer to enabling automated processes.
The classic example is having to start
over because you filled out a form incorrectly. I’m embarrassed
filling out poorly designed forms that encourage errors. And you
know, I’ve never had happen on Amazon. They always get their money.
Making an example of the “bad
customer,” using force or coercion, is usually bad tactics for two
reasons. First, paybacks are hell, and second, they highlight flawed operations.
Rentseeking, taking compensation to
allow others’ efforts, is always ugly and with internet
disintermediation
there are fewer ways to hide it. What if the rule of thumb was to
supply value commensurate with the value you take? “Well, we also
have all these other things nobody in their right mind would pay
for...” Rentseeking.
As for what to do about it, I think we
might realize that this is a time of rapid change, and old problems
may have new and different solutions. When you find yourself
providing a solution that doesn’t help the guy with the problem,
you probably need to try something else.
Focus on figuring out Today’s
Contribution every day.
Sales
Lab Resources –Don’t know where we’re going, but we’re
making great time! Join us!
2 comments:
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Seems like everywhere we turn mediocrity and motion without result is tolerated.
Is the faulty delivery due to the people rusting out, or just not caring, or people-systems dumbed down to be mind-numbing? OR are the enhancing processes installed without explanation and training (and without user input or feedback).
Last Friday, Chris Anderson started a survey of interested folks about which logo was preferred among six choices for his DIY site – EXCEPT the survey instrument would not permit the viewer to select a favorite. And this was done through a site which conducts and administers surveys.
What a breath of sweet fresh air when everything works perfectly, even more memorable when it doesn't but it is immediately addressed by someone seeking to make it right.
If we morph the two observations, where would we be IF we turned loose the users (our hapless employees) with permission to feedback what's needed to make the process work as needed to accomplish its assigned task, and to innovate changes to make it even better. I'd bet the rust, boredom, or lack of training would evaporate like coins at a slot machine, and they would own the positive customer experience as a result.
...When nothing but the best will do.
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