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Wednesday, September 4, 2013

Paper Prototyping

I want to share what may be the core innovation technique, Paper Prototyping.

This is a low-cost secret, appropriate when ideas hit, in bed, working flat out, sitting in boring meetings, traveling in a crowded Metro.

Ideas are slippery suckers. Take it from me, if you don’t write ’em down, they tend to get away, maybe never to return.

Seems to work equally well for technical solutions, logistics planning, words and music, and creating strategy.

Paper prototyping is economical. Almost any trade show is giving away writing sticks and pads of paper. I prefer notebooks for long tern concept storage (important stuff - URLs and phone numbers; books I want to find) and pads for quick concepts and immediate distribution. Paper is ready quickly and doesn’t require recharging pesky batteries.

Paper prototyping moves effortlessly from text, to lists, to graphics in the same documents. There are some sophisticated systems for adepts, I keep mine as simple as possible to concentrate my sophistication on each subject at hand.

Well, I generally carry colored pens to amuse myself. Red used to be for phone numbers, now red is for prospective blog topics.

I make an electronic record when I get to the point where I am going to share with more than one person.

What other advantages do you have for Paper Prototyping?

Please join us Tuesday September 10th at 6:30 PM for the Capital Technology Management Hub (CTMH) meeting (it's FREE) at Teqcorner in McLean, VA. Sales Lab's Rainmaker 21Your Dealer Network, 300 seconds of enlightenment, preceding the headliner presentation, What is the New Game of Work? by Jack Gates, Sales Lab. How to Register - CLICK HERE

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