I read that Jeff Bezos of
Amazon makes champions of new projects start by writing an imaginary
press
release about the benefits of the new project. That’s nice.
Then after a while, I
understood. This is different from typical development, where you
build something and then try to figure
out the benefits.
By starting with the
benefits, when there is still energy to edit and improve, we get the
very best benefits, the sparkling benefits. That cuts out a lot of
trial-and-error development, and makes a more purpose-designed
product, slimmer and more elegant.
Instead of picking up the
castoff ideas from the shop floor, or going from version 1 to
version 2 to version 3 to come up with a successful product, why not
spend your energy to define what good is and start there?
WordPictures
– Phrases That Lit The Bulb!
No comments:
Post a Comment