I read that Jeff Bezos of Amazon makes champions of new projects start by writing an imaginary press release about the benefits of the new project. That’s nice.
Then after a while, I understood. This is different from typical development, where you build something and then try to figure out the benefits.
By starting with the benefits, when there is still energy to edit and improve, we get the very best benefits, the sparkling benefits. That cuts out a lot of trial-and-error development, and makes a more purpose-designed product, slimmer and more elegant.
Instead of picking up the castoff ideas from the shop floor, or going from version 1 to version 2 to version 3 to come up with a successful product, why not spend your energy to define what good is and start there?
WordPictures – Phrases That Lit The Bulb!
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