Two weeks ago, while at the shore in North Carolina, I came upon a seasoned angler fishing from a small dock on the sound. He had a couple of rods, a tacklebox bursting at the seams, a cooler, and was casting his line into the water seeking fish.
I stopped by for a quick chat about 'how they're biting?' - he caught me up short saying the fishing is fine, but the catching leaves a lot to be desired!
I have a variety of hooks, rods, rigs, sinkers, lures, and types of bait because fish have preferences – some like certain bait while others go for a specific lure, or are more likely to hit a line rigged a certain way.
The trick is to use the right combination of items to achieve the desired result...catching.
This made sense, so I asked how he knew what was the right combination? He grinned and said you have to ask the fish – by trying various configurations and remember which works.
He noted that two fishermen can be fishing in the same location – side by side – with one pulling in fish after fish as the other is waiting impatiently for a hit. You must offer what is appealing to the fish to get the desired results.
This wise fisherman may have been talking about fishing, but he was describing business – we can have the best equipment, processes, procedures, and presentation, but if it is not what the customer wants, it is not effective.
Like with the fish, to know the right combination that will meet the need of the customer, we must listen to what they have to say and develop a solution which satisfies that need in as simple and straight-forward a way as possible.
Fishing is like a business with the equipment, process, and energy, but catching is using the right resources to get the desired results.
Who knew that fish were so smart!
Applied leadership – Gibbs Rules