A Full Bird in the
Pentagon said, “All computing is logistics.” Since he was a
customer, he wasn’t wrong. The customer may not always be right,
but they are never wrong.
Figuring that code is the
record of culture, perhaps logistics is more.
Jack
and I are watching the crash-and-burn of four organizations.
Previously successful efforts, crashing vigorously.
They are each useful, fill
a need, and are leaving a lot of anxious customers.
In each case, management
got bored with logistics, the blocking and tackling of doing the
business. They started focusing on something grander.
A couple of years ago,
United had a commercial, black and white, about a manager saying
business was down. And they were going to come back. So he started
handing out airline tickets to go see the customers. And things were
going to get better.
I liked that commercial. I
see too many people with an intense
internal focus.
Reports aren’t work.
Reports are reports of work.
How much of your day adds
value? Do you even have a working
definition of value?
“Um, good coffee. Tasty!”
“Um, good coffee. Tasty!”
Perfecting logistics can
make a healthy organization.
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