For everyone except government, time is money, so when my friend ran short, he had to bring in partners. It hurt, but it had to be done.
From the start, his new partners made sure to tell him he was the junior interest, and obviously not too swift since he had to work with them. Not pleasant, but he was focused on completion.
Last week his ugly partners learned he is also on a project several orders of magnitude larger, working with someone they really wanted to meet. Unfortunately, they were already well known, so it was a non-starter.
Some time ago I wrote about the Masada Game Theory, treating each transaction as if there would never be another, screw, bilk, and gouge your way to any small, temporary advantage.
What if we played as if the best was yet to come?