In snail mail times, published exposure was expensive and constrained. “Editing” was selecting the best offering and making sure it was centered on message.
With social media, exposure is easy and infinite. “Editing” is delivering everything that might be interesting to your audience as quickly as possible.
Underestimating audience interest is one of today’s most repeated mistakes.
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Blogging is about focus and clarity in writing. Each post should have a purpose and be delivered as quickly as possible while current.
Blog readers are some of the best informed people around and their interest (and exposure) is pretty vast. Your point about mistakenly over simplifying that engagement is right on point. Better to give the reader an idea to chew on than to make her sleepy with lite copy.
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