In snail mail times, published exposure was expensive and constrained. “Editing” was selecting the best offering and making sure it was centered on message.
With social media, exposure is easy and infinite. “Editing” is delivering everything that might be interesting to your audience as quickly as possible.
Underestimating audience interest is one of today’s most repeated mistakes.
Upgrading your social media strategy? Come to BlogLab, from the Web Managers Roundtable, this Tuesday, August 16!