Sales Lab Posts: Rainmakers 14 - The Myths of Full Capacity

Full Capacity is an estimate of possible revenue and a gauge for sales planning, by projecting output of resources, availability of materials, and logistical elements. Assumes optimal output with no disruptions or changes.

You can capitalize on an opportunity by busting the myths and leveraging their operations.

Myth: full capacity is the maximum output of the organization. No –more resources may increase production volume.

Myth: sampling throughput can project capacity. No – not each person works at their best pace for all hours on the job.

Myth: all resources are being used fully throughout the organization. No - starting up and winding down require different intensity and pace.

Myth: productivity is constant. No – productivity is increased by repetition.

How could you leverage ability and experience to help an organization at ‘full capacity’?

Definition: A Rainmaker creates a significant amount of new business for a company. The Sales Lab Rainmaker Series is one rainmaker technique for technologists during the first 300 seconds (five minutes) of the monthly Capital Technology Management Hub Meeting.

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Rainmaker 14 – The Myth of Full Capacity