Over the end of the year I met a person who is creating a Social Media Certification Program.
“Do you use social media?”
“No, I develop certification programs. I ask people who hire social media professionals what they are looking for, and then create lessons and examinations. That way, managers who are new to social media can hire competent professionals.”
Why would a manager who doesn’t know social media want to hire someone to create social media?
Appears to me certifications work best if you can somehow separate users from buyers, separate effort from results.
Reminds me of that old, politically incorrect description of socialist enterprise, “They pretend to pay us, we pretend to work.”
Think about your personal experience for a minute. Have “certifications” created better results for you? I’d like to know your thoughts.
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