Here is the March 8 Rainmaker presentation
We spend our careers honing our skills. It’s what we practice, what we study, what we think about.
Have you noticed nobody else cares?
Skills are grouped in processes. To showcase our skills, we explain our processes. Process diagrams don’t sell much. See The Dreaded Process Diagram.
People don’t admire and covet your process or your skills. They admire and covet the results of your process.
If you want your process purchased, focus on communicating how people who used your process succeeded.
No matter how much you think people want to hear about your process, they don’t. That’s your hallucination.
Romance them with your customers’ success. Keep pounding “Happily ever after.” Don't slip into your process.
Please extend our learning with your comment about this Rainmaker at http://bit.ly/Process2Purchase.
Reserve your place at Leveraging The Organization's Assets today!
Put yourself in your listener's shoes - if they are buyers or you are striking up a conversation.
As a listener I am interested in how yummy the chicken cordon bleu is, NOT the 10 ingredients and 8 steps to prepare it.
As a buyer I want to know how I benefit and what others experience - why should I buy FROM MY POINT OF VIEW, not all the work (and innovation) you put into it.
If I am interested in looking under the hood - I'll ask.
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